GOG's Rallying Cry for Growth may also be their Death Cry

Posted on Tuesday, June 24, 2014

So in addition to GOG's free games giveaways and summer sales, they've put out a rallying cry to their customers. They want their customers to help them get more exposure on different social media sites.

The problem is, GOG's customers are also their biggest liability

GOG was founded on an ideal. A noble ideal at that. And there's nothing wrong with that. But the problem I see is that now they've effectively painted themselves into a corner, and the only way out is to start painting a different color.

GOG is obviously in trouble. Their cry for increased social media exposure is likely due to the fact that they've effectively 'saturated' their main customer base. Anyone on the "DRM free" train is already aboard and basically throwing as much coal into the stove as fast as they can. However they are not oblivious to the shiny new Steam Bullet Train that is obliterating them at every possible corner. They need to expand. they need to go beyond their core.

But the last time they did that, their 'loyal customers' launched into a coup. Screaming that they had abandoned their ideals. GOG back tracked in the face of this. But the problem is that they NEEDED to do the regional pricing thing because many publishers wont sell games unless they can control pricing regionally. So because of their customers, they lost possible new games that could have been on GoG and expanded teh service.

GOG cannot survive by catering to their 'core' audience anymore. That market is saturated. They own it, but it's tiny. Without growth they cannot hope to sustain themselves. They need new content. They need NEW stuff.

Their rallying cry for increased social exposure is likely a way for them to leverage publishers/devs in the future. At least they can say "hey look at our social media exposure" when anyone asks "Why should I bother being on GoG when Steam is the place to be?"

Even if this social media push is successful, I don't feel that GOG has the audience nor the content to really grow. They need content. But their biggest assets appear to be their biggest liability.