Other than the Alpha build, you get lifetime expansions. Traditionally, this brakes down to 1-2 expansions with the base game. So, we're paying about $20 for the alpha access and the ability to name a star? (figuring $40 for the pre-order and 2x expansions for $20 each.)
Are you planning on anything more that we should be looking forward to?
I'm NOT saying that this game won't kick serious arse. I'm NOT saying anything negative but, with previous deluxe packages, there was always some extra goody that made me feel giddy. I like the lifetime expansions but, by putting in that line you're already promising that the game will ship feeling incomplete and will be patched. One of the main reasons I haven't picked up Civ 5 is the complete lack of enthusiasm of picking up a game and then getting the full experience delivered piecemeal via rather expensive expansions.
If I decide to pick up the cheaper version will there be an upgrade to the deluxe version later? Maybe the initial alpha forum posts might push me to get fully invested in the testing and heartache of the alpha. Maybe I'll need to name a star after a niece or a fiancé.
Pardon the rambling, Long day at work.